An understanding and knowledge of 'an audience' can enhance and focus the communication.
When creating a piece of visual communication one of the main points to think of is the audience and what they like. If the piece is aimed at young children then incorporating explicit content or complex ideas would not be good visual communication. The same goes for if your piece is for an older market. They would not want to see cartoons, simple storylines. Maybe something more complex would be more appropriate for this type of audience. An example of an artist who uses their knowledge of a given audience in order for her work to communicate is Marion Deuchars. Marion has produced work for the Guardian Newspaper as well as illustrations for the Cass Art Kids bag activity book. Those audiences interests are far apart but by using her knowledge of the audiences Deuchars has successfully created work for both.
The Guardian. Audience are upmarket, they enjoy politics and discussing serious issues. There's lots of type in collumns, making it quite formal.
The audience for a childrens book is of course, children. You have to consider their level of concentration, how well they can read, how much type is needed to make them understand the story or the concept. They like fun things they can interact with, to keep them busy. It has to be visually pleasing, easy on the eye, understandable. Here you can see that Marion Deuchars has used her own style of illustration in each piece, but has changed it slightly to suit the audience.
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