ITAP week 3 - Visual hierarchy.

Visual Hierarchy

By using the right kind of visual hierarchy the communicater can make the audience read or see certain things in a certain order.

Webpages use visual hierarchy to draw us in, and make it easier for the user to find what they are looking for.

Take this website for example kongregate.

What do we notice first here? The box labelled "Featured Games" is bold and in the centre of our vision. This is how they attract people to try out the newest games. The advertisements are quite bold, that's part of how the website owners make their money. The banner at the top of the page is red, bold, but isn't a warning or a sign or danger, because that is the corporate colour of this particular website. This website isn't particularly interested or visually pleasing but the visual hierarcy works well because it shows people where they want to go. It's direct, quite simple, isn't complicating; which works for the audience as they just want to play games or write in forums, they don't want to be bombarded by pretty images and lots of type.

This shows that the audience is an important factor to think of as we have to know what they are reading this publication or visiting this specific website for.