Many tv series, films and books use multiple platforms to extend themselves to different audiences. A good example of this would be such programmes as Coronation Street and Eastenders. Both have websites dedicated to them and several online games that encourage children as well as adults to become interested in the show. Even if the audience doesn't watch the show, they are still engaging with the concept or story.
This is an example of the Eastenders website. It gives you a clear insight into what's happening in the programme, which comes in handy if you've missed an episode and want to catch up or if you just read the storylines online without watching. You can further go onto watch the latest episode on BBC iplayer. There's a preview of the future storylines, overall information about the characters, a blog, news and games. By including games the makers of Eastenders are attracting the younger audience to be interested in the programme. This is also shown in the making of a spin-off programme called E20, aimed at a younger audience but still based in the Eastenders set.
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